One of the most common challenges faced by organizations is to earn the trust of their customers and maintain a long-term relationship with them. Today, in this digital era, organizations are leveraging technology solutions to improve customer relationships while improving business efficiency and productivity. Robust cloud-based CRM (customer relationship management) systems like Salesforce have helped organizations to streamline their processes to achieve operational efficiency.Smart SMS app, which is a texting app that can be leveraged by organizations to connect with their customers most effectively. This Salesforce SMS app allows users to send individual or bulk SMSes to the Leads, Accounts, and Contacts from the Salesforce panel. This app allows the main admin to create multiple users and allocate them consent to send SMS.Listed below are some of the excellent features offered by this robust app, which can help organizations to build trust among their customers:Home Page Displays Incoming SMS: Sales reps can view a list of incoming messages on the home page of the CRM by utilizing this robust app. This feature is extremely beneficial for Sales reps as they can take a glance at clients’ responses as they rarely miss out on any of their messages.SMS Scheduler: Since sales reps keep a busy day in and out, it's important to provide them with a solution that can help reduce their burden while improving organizational efficiency. This feature will allow sales reps to schedule the sending of SMS es by entering time, date, and picking the template in the Salesforce Org, and saving it. The SMS gets disbursed to selected recipients at the scheduled time automatically without the need for any manual intervention by the sales reps.Auto Response: Promotional activities such as contests, surveys, etc. play a significant role in enticing customers. Sending SMS for business promotion or contests should always be coupled with an apt response from the customers. Having in place an autoresponder that can provide prompt response to customers is important. Smart SMS app can be leveraged to set-up Auto responses whenever customer responses match with the defined keywords then customers will automatically receive a responseSMS from Report: Salesforce allows users to create custom and standard reports basis the data which they want to see. Organizations usually prepare reports of the calls and emails that go unanswered by customers. These reports are leveraged by top management to create strategies and develop solutions that can maximize customer responses to calls and emails shared by sales reps. The ‘Send SMS using report’ feature helps sales reps to select the report, the number to which they wish to send SMS, the number from which they wish to send, and the SMS template.SMS Template: Smart SMS App allows users to create SMS templates, which can be used to send SMS from the app. The user has to enter the template name, select the report, and the message text to create a new SMS template. Users can make their text messages more attractive by adding emojis from the available emoji picker. This feature has proved to be time effective for sales reps as they can now they can select the number, templates, and send the SMS directly rather than spending time entering the messages again and again. Workflow Configuration: The Smart SMS app allows users to set-up up a workflow configuration based on which customized SMS can be sent to the customers automatically. For instance, users can send welcome or introductory SMS automatically to new leads every time it gets recorded in the CRM. To create a workflow configuration, the object, the number (to and from) which SMS will be sent, title, template, etc. should be selected. This should be followed by creating a rule by choosing the object to which the rule would apply. Finally, select the option in the evaluation criteria section and enter the criteria in the rule criteria section. Quick Wrap-up:These are some of the many useful features that make it one of the best SMS apps for Salesforce. By leveraging these features, sales reps can win the trust of their customers while closing more sales deals.